Video Resources | The Better Fundraising Co.
Free Video from Steven Screen

Offer Amount vs. Ask Amount

Watch this video and raise more money with your next appeal

Offer Amount and Ask Amount are NOT the same thing.

Your offer amount is what it costs to do one specific, meaningful thing. Your ask amount is what you actually ask donors to give. They're different – and using them differently is one of the most effective things you can do to raise more money from more donors.
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In this short video, Steven Screen explains the distinction, shows you how to use both, and addresses the one objection that keeps smaller organizations from trying it.

Specifics raise more money than generalities. This video shows you exactly how to use that to your advantage.

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