Free Video from Steven Screen
What Donors Are Actually Looking For When They Open Your Newsletter
What Donors Are Actually Looking For When They Open Your Newsletter
Watch this video and discover the real job of your newsletter
Your newsletter is about your organization. It shouldn't be.
Your newsletter is about your organization. It shouldn't be.
In 1993, Steven Screen handed his very first newsletter draft to his mentor. His mentor read it, handed it back, and asked a question Steven has never forgotten.
That question changed everything about how Steven thinks about donor newsletters. In this short video, he shares it with you – along with three specific things you can do to make your next newsletter work harder for your donors and your organization.
That question changed everything about how Steven thinks about donor newsletters. In this short video, he shares it with you – along with three specific things you can do to make your next newsletter work harder for your donors and your organization.
In this video:
In this video:
What donors are actually hoping to find when they open your newsletter
Three practical ways to make your newsletter feel like it was written for the person reading it
Why newsletters that do this right become a source of revenue, not just a reporting obligation
Your donors already believe in your work. Your newsletter just needs to show them they were part of it.
Your donors already believe in your work. Your newsletter just needs to show them they were part of it.
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