Video Resources | The Better Fundraising Co.
Free Video from Steven Screen

What to do when your major gift fundraising stalls

Watch this video and discover what you can do to grow again

Many organizations have stalled major gifts fundraising programs – and they don’t even know it.

The reason organizations don't recognize they’re stalled: they're still raising money. Donors are giving. But growth has quietly slowed, and the gap between where you are and where you want to be starts to widen.

What Steven Screen has seen after 30 years is that the major gift systems that get an organization to a few hundred thousand dollars a year aren't the systems that get them to a million dollars a year. At some point, a different approach is required.
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This video walks through four specific things that organizations do differently to break through the major gift fundraising plateau and grow again. They're not complicated. But most organizations aren't doing them.

 In this video: 

Why your major donor retention rate matters more than your overall retention rate – and how to start improving it
How to build an annual plan and giving goal for every single major donor in your portfolio
What "trackable actions" are and how they turn major gift fundraising from guesswork into a system you can improve every year
How to monitor upgrades and downgrades – and what it really means when a donor gives the same amount year after year

When these four things are working together, something shifts. You keep more of your major donors. They start giving more. Your program raises more money. And you close the gap between where you want to go… and where you are.

The path to a million dollars a year starts here.

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