Most organizations reinvent their appeals every year. New theme, new concept, fresh start. It feels like the right thing to do.
The organizations that raise more than $1,000,000 a year do the opposite.
In this video, Steven Screen tells the story of one organization that went from raising $250,000 a year to over $2 million – not by changing their appeal every year, but by getting better at it.
Steven charts the evolution of the organization’s ‘Spring Education Appeal’ as it gets more focused and more powerful each time.
This is a short video with a very specific lesson, and it will change how you think about every appeal you write from here on.