Smaller nonprofits have been abandoning the mail for years. Too expensive, they say. Nobody does it anymore, they say.

But here's what's interesting: for-profit companies – the ones with shareholders, the ones that track every dollar -- are still investing heavily in direct mail. Not because they're sentimental about it. Because it works.
And if direct mail works for them, it’ll work for you.
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In this short video, Steven Screen holds up real examples from real companies and walks through exactly what makes them effective. If businesses that have to show a return are still in the mail, you should be too.