Most smaller nonprofits have a few organizations they look up to – ones whose fundraising they admire and quietly hope to grow into.
But here's the catch: the organizations you admire aren't always the ones raising the most money. And if you're taking your cues from them, you might be learning the wrong lessons.
In this short video, Steven Screen explains exactly which organizations you should be learning from – and why choosing them based on performance instead of preference can jump you several rungs up the fundraising ladder.